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CRM
Many people will tell you that "CRM" is a philosophy not a set, agreed upon, standard definable system. We agree. However, we study the philosophy and try and build and use CRM systems that we can recommend or redistribute in good conscience. When trying to explain what a Client Relationship Management System is or should be, literally thousands of variables and opinions can come into play. We'll try and give you a round about explanation of what a CRM is... or should be.
  • Tracking engagements with customers and maintaining current and quite possibly past information.
  • Being able to identify your customers and serve up appropriate product(s) to suit their needs.
  • It should recognize and appreciate business and loyalty, it should establish a personal relationship with the customer(s) making transactions.
Sugar CRM
Objective-A Development //: T: 877.970.3700 / F: 760.655.4088 / Email: info@objectivea.com / 5674 El Camino Real, Suite P. Carlsbad, CA 92008-7130